The fragrance and scent of fresh bread and all of the other freshly baked “beretta dal 1950” products can be smelled first thing in the morning on the streets of the small lake town. this is a tradition that carlo beretta began in the ’50s, expanded and innovated by his son giuseppe in 1975, both in production and sales. even today with his wife franca and his 2 children, mattia and martha, giuseppe manages the large and modern bakery and all the other shops and cafeterias that have opened over the years with the same, unchanged passion.
Making good bread is not something just anyone can do because it requires, in addition to experience, a very particular vocation and an uncommon willingness to make sacrifices. this is why “beretta dal 1950” is synonymous with high quality. in fact, our raw materials are the result of careful selection, as well as constant and attentive checks. it is only here that you can find the authentic, original, delicious and soft “cloud”. every day we reveal genuine things to those looking for a simple taste.